TAO
Services
Branding & Photography
Client
TAO©
Link
Year
2021
For Tao, we developed a vibrant brand identity that fuses youthful energy with authentic Asian noodle culture. Inspired by dynamic brush-stroke motifs and the playful spirit of street-food markets, our logo, color palette, and graphic patterns evoke the handcrafted nature of each bowl while standing out on every touchpoint.
In the photography, we brought Tao’s personality to life through close-up shots of steaming noodles, stylized flat-lays with ceramic bowls and chopsticks, and candid moments of enjoyment. Using natural, directional lighting and a minimalist set—black-and-white ceramics, subtle concrete textures, and pops of fresh ingredients—we highlighted texture, color, and the joy of every bite.
